Style Collective was formed as a reaction to an experience that should never happen to other women. In late 2015, Annie left her job in corporate marketing after being bullied and harassed by another woman in the workplace. The experience left her feeling defeated and emotionally drained. Annie wished there was a better way for women to work together and help each other achieve success.
During this time, Annie started a fashion and lifestyle blog as a creative outlet and became friendly with other female influencers. She started a chat group for her new friends to share ideas and support each other, with the intent of promoting community over competition. The result was amazing – not only did these women eagerly share their blogging tips and tricks to help each other grow, they also formed friendships that added a meaningful dimension to what they already loved doing.
The small group of women quickly grew into a large influencer network that was officially incorporated as Style Collective LLC in early 2016. Today, Style Collective continues to offer sisterhood, support, and empowerment for female influencers in the fashion and lifestyle industries in many ways – from discussion forums for idea sharing, to online courses and guides for influencer education, to in-person meet-ups and group events, opportunities to work with brands one-on-one, and the strategies you need to turn your blog into your brand and business. At the end of 2018, Annie decided to create something to merge the digital SC community with the physical world and help inspire women in their everyday lives – and the SC Shop was born!
Annie has made it her mission to empower other women, improve their happiness, and help them achieve their goals through sisterhood and support of a shared passion. Style Collective is that mission.